How to Create a Custom WordPress Sidebar (And Why You Need One)

Most sites play it safe when it comes to navigation. Developers and designers will set up a navigation bar at the top of each page, include a few links to major sections, and call it a day. However, theres no need to limit yourself to a single WordPress navigation structure, especially when you have the option to shake things up by creating your own custom WordPress sidebar.Using a custom sidebar will  enable you to try out a different look for your site. It can also provide you with an interesting way to implement new features, such as adding custom elements or advertisements for individual pages and displaying your most popular posts. Furthermore, you get access to more space than a regular top-bound navigation bar can provide. Why you should consider using a custom WordPress sidebarTrying out a new navigation structure should be about more than just  style – it should also be about functionality. After all, the primary purpose of a navigation tool is  to make your use rs lives easier.The ShopIsle e-commerce theme features a clean and practical sidebar.A plain old navigation bar at the top of your  website will work in many cases, but a custom sidebar can sometimes be the  better choice. There are several reasons for this, including:You can use custom widgets on specific pages. WordPress sidebars enable you to use widgets as elements. With the right plugin (which well cover in a moment), you can create tailored sidebars for each of your pages. For example, you can  use this type of menu  to display links to your most popular posts alongside your latest pieces, or you can display your most recent comments to incite discussion.Youll stand out visually. Top-bound navigation menus are almost ubiquitous these days. A simple sidebar can help you stand out from other sites by making your design more memorable.You can add content personalization. With a custom sidebar, you can display navigation links and other content that fits more closely with the content on each page.Custom sidebars can enhance existing navigation, tooThat said, not every website needs to eschew convention and opt for a sidebar. In some cases, your design may lend itself better to a traditional navigation menu. However, custom sidebars can still come in quite handy if you need to add extra functionality to your site. For an example, take another look at the above image, which shows a  theme that uses a sidebar to add a search widget, a  filter by price  function, and product categories.If you feel theres a particular page on your site that needs extra features, but youre not sure where to include them, adding those features with a custom sidebar can be the smart choice. On the other hand, if you use a single traditional sidebar throughout all your pages, and you cant think of any new features to add that would increase your sites usability, you might want to stick with a traditional menu.As for where to locate your sidebar, its mostly a matter of p ersonal taste. Some designers lean towards placing them on the left side of the page if they include elements that can help with navigation. For more traditional sidebars, youll probably want to stick to placing them on the right, since thats what users tend to expect.With that out of the way, lets focus on learning how to add a custom WordPress sidebar to your site.How to create a custom WordPress sidebar (in 2 steps)For this tutorial, well be using the Custom Sidebars plugin. This simple tool enables you to replace your  core WordPress sidebar with more customizable options. With it, youll be able to create multiple new sidebars and assign them to specific pages, posts types, and categories (among other options). Custom Sidebars Dynamic Widget Area Manager Author(s): WPMU DEVCurrent Version: 3.2.3Last Updated: May 10, 2019custom-sidebars.3.2.3.zip 94%Ratings 3,709,287Downloads WP 4.6+Requires Naturally, there are plenty of other tools for  creating custom sidebars in WordPress, but few are as intuitive as this one. In fact, we can teach you how to to use it in just two steps. Before we jump in, remember to install and activate the plugin  first.Step 1: Create your first custom WordPress sidebarOnce the plugin is up and running, youll find an option that reads Create a new sidebar under Appearance Widgets on your dashboard. Click on it, and youll be able to choose a name and a description for your custom sidebar:If you plan on setting up more than one sidebar, remember to pick a descriptive name so youll be able to remember which sidebar is which. Your new addition will appear under the Custom Sidebars section.Now, all you have to do is drag and drop the  elements you want from the  Available Widgets  column to your new sidebar:For example, we created a custom sidebar named  Archives Sidebar  and dragged both an  Archives  and a  Recent  Posts  widget into it:If youve ever customized a regular WordPress sidebar youll feel r ight at home. The real difference lies in step number two. Its worth noting that Custom Sidebars doesnt add any new widget options to WordPress. If you want to try out new elements, youll need  to  explore other options.Step 2: Specify the location for your new sidebarWhen you create a new custom sidebar, it wont appear on your front end until you tell the plugin where it should go. To do this, return to the Custom Sidebars section under Appearance Widgets. Find the sidebar you want to add to your site and  click on Sidebar Location:On the following screen, youll get the chance to choose from an extensive list of criteria including sidebar and footer options. For example, selecting the As sidebar for selected categories option will enable you to choose the categories you want the sidebar to appear on:After selecting your criteria, remember to save your changes, and youll be all set.On the other hand, if you want to add a custom sidebar to a specific post or page, youll need t o edit that specific page. When the plugin is enabled, a new Sidebars widget will appear in  the WordPress editor for your new and existing posts:All you need to do here is pick the custom sidebar(s) you want for the locations that are available. If you want to use a single option, just leave the rest blank and WordPress will go with your default settings instead.ConclusionTheres no need to recycle the same sidebar structure for all your content, particularly when WordPress offers plenty of alternatives. Creating a custom sidebar can enable you to shake up your sites design and add unique elements depending on which page your users are browsing. Plus, it can make navigating through your site easier, which is always desirable.Best of all, setting up a custom WordPress sidebar doesnt need to be difficult, particularly if youre using the Custom Sidebars plugin. All you need to do is install and activate  the plugin, create your first custom sidebar, specify its location, and repeat the process if you intend to set up more than one. How to add custom #WordPress sidebars to your site Click To Tweet Do you have any questions about how to set up custom WordPress sidebars? Ask away in the comments section below!Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% just by following simple tips.

Movie analysis (broback mountain Essays

Movie analysis (broback mountain Essays Movie analysis (broback mountain Paper Movie analysis (broback mountain Paper The movie Broke Back Mountain depicted the love relationship between two homosexual men, Jack and Elisis. They initially met at a cattle ranch they were working and eventually a friendship formed. After a night of unexpected sex, their relationship shifted from friendship to romantic love. As closet homosexuals, they kept their romantic love secret given the stigmatization towards homosexuality existent in their community. When the work they were involved in at the cattle ranch ended they went separate ways and did not contact each other for a long duration of time. Four years later, they reunited regardless of being married and continued their romantic relationship for twenty more years through numerous series of upsets. Their first instance of intimacy was a notable scene in the movie given they slept in the shed close to the cattle and sheep to protect the later from potential attacks. Jack usually slept inside while Elisis outside and since it was cold night Jack invited Elisis to the warmer inside. While they were sleeping, Jack subconsciously pulled Elisis’s hand over his side and on realizing they were holding each other’s hand they were aroused starting intercourse shortly after. This scene portrays the Sexual Response cycle. Specifically from the Kaplans Triphasic model,(Kaplans, 1974 pp 1979) at first they exhibit high physical attraction towards each other and show a high desire to have sex after they realize they were holding hands. Next, they display the Excitement phase demonstrated by their physically aroused state characterized by fast breathing eagerness to have sex and taking off their pants. In response to the highly erotic situation and physical stimulation, they both get erections and Elis starts to have intercourse with Jack. After a short amount of time, they both behave as if they have reached orgasm and are ejaculating by making noises such as â€Å"AHH†. Although the last phase known as the resolution phase occurs after orgasm, the film does not show it and jumps to the next scene that is the sunrise. Likewise, the same scene is related to another concept in the book, anal intercourse. In the scene described above, Elisis takes off his penis and inserts it into Jacks Rectum. This type of intercourse needs lubrication to ensure comfort for both partners (Hyde, Delamater 2O1). Similarly, Elis uses his salvia to lubricate his penis and to moisten Jacks’ anus. They also use the rear entry position, which is one of the positions used for anal intercourse. This scene is different from research results on gay sexual techniques that indicated gay men used anal intercourse less frequently as compared to other sexual expressions contrary to public believe on gay sexual techniques. In addition, â€Å"homosexuals take their time† and are less goal oriented compared to straights. Moreover, gays use extensive nipple stimulation (MastersJohnson 2011) instead of the associated sexual expressions and techniques. The type of love they exhibit is related to the concept of Love Triangle (Sternberg 1986). According to love triangle theory, Jack and Elisis are in the â€Å"Passionate Love† region (Hyde Delamater 2O11) described as â€Å"closely matched involvement† type of love. Throughout the film Jack and Elis show high desire for sexual intercourse and are aroused by each other’s touch consequently showing lots of affection towards each other through actions such as kissing as well as padding. They also have subsequent dates in Brokeback Mountain where they meet to have sex. This aspect of their relationship is related to the â€Å"Passion† component of love. Throughout the movie, they show a high level of attraction and desire for sexual intimacy towards each other demonstrating a high level of Passion between them than intimacy and co mmitment. They also display moderate amount of intimacy as exemplified in the scene where Jack tells Elis he can not stop thinking about him and misses him a lot. Lastly they lack commitment in their relationships especially from Elis perspective whom disagrees with Jack’s decision to live together. For instance, Jack and Elis got into a fight at the Brokeback Mountain, where they met for the last time resulting to Jack telling Elis, â€Å"Ive been asking you to move in with me for the pas 2O years so we won’t be having this miserable life that we have right now† and again Elis rejects this decision. As a result their love triangle is closely but not perfectly matched. In conclusion, Jacks and Elis’s relationship had similarities with other typical relationships in regards to their expressions and techniques while differing in some notable aspects. The differences can be attributed to the homosexuality trait and associated stigma where they had to alter their pattern of relationship to avoid being stigmatized by the public such as limiting their dates in the mountains. Some of their expressions, techniques and the type of love were similar to heterosexual relationships while others dissimilar to homosexual relationships. For example, anal intercourse occurs less frequently in homosexual relationships but it happened regularly with them. Though they had good times in their relationship they had numerous challenges since they could not carry on the relationship as healthy and stable like other couples who freely live together and express love without a problem of becoming stigmatized. Another reason was mismatch in commitment especially from E lis who rejected commitment and only wanted to see Jack once month. This was probably the strongest reason they had an unstable relationship.

Harlem Renaissance Poets Essay Example | Topics and Well Written Essays - 1000 words - 1

Harlem Renaissance Poets - Essay Example Musicians, poets and actors started celebrating their black identity and demanding for equality in the society. Some of the notable Harlem Renaissance poets that excelled in creating new cultural awareness and identity include James Weldon Johnson and Langston Hughes (Reid, 2001). James Weldon Johnson (1871-1938) He was born in Florida in 1871, and studied English literature at Atlanta University. His intention of studies was to further the rights and interests of black people in the society. He wrote several poems that were refereed as the ‘Negro National Anthem’. He criticized the African American who had ignored their black roots to assimilate in White community. His poems mainly explore the need to form black racial identity and culture. In addition, he succeeded in securing leadership in the National Association for the Advancement of Colored People (NAACP) and inspired the equal rights struggles of the Southern African Americans after he took a trip to Georgia (Rei d, 2001). He finally died in 1938. ‘Lift every voice and sing’ James Weldon uses this poem to strengthen the Black people in demanding for the end of racial segregation through demonstrating how past struggles against slavery and Jim Crow laws have been successful. His poem demonstrates double consciousness since he begins by asserting that ‘lift every voice’ (Weldon, 2013, L.1). He argues the African Americans to remain faithful and continue with their struggles until victory (Weldon, 2013, L.10). He demonstrates that the past slavery struggles have not been easy by asserting that ‘stony the road we trod, bitter the chastening rod’ (Weldon, 2013, L.11-12). His poem reminds the African American through ‘weary feet’ and ‘silent tears’ God has provided them with the ‘light’ and hopes African Americans will stay on the path (Weldon, 2013, L. 22-23). He cautions the Black people not to let their ‘hearts drunk with wine of the world’ and urges them to remain ‘true to native land’ (Weldon, 2013, L.33). Langston Hughes (1902-1967) Langston Hughes was born in Missouri and joined Columbia University for his higher education (Reid, 2001). The poet is one of the prolific poets during Harlem Renaissance due to his personal experience with inequality in the society. He travelled to both Europe and Africa and personally experienced the segregation in White dominated society. He often mingled his poetry work with black jazz music in order to promote the black cultural identity and self-awareness of the culture. ‘I, Too, Sing America’ Hughes demonstrates the racial segregation in this poem. The poem contains various aspects of double consciousness since it articulates the struggles that Black people face in the society. Hughes incorporates W.EB DuBoi’s beliefs of a fair society in the poem by asserting that ‘he also sings America’. The †˜I’ identifies the Black minority. He uses strong symbolism by asserting that ‘ I am the darker brother’ which translates that both White people and African Americans have the same source of humanity (Hughes, 2013,L. 1). Use of ‘They’ implies the ignorant White race. Hughes still asserts that ‘I laugh, eat well and grow strong’ meaning that Black people have their own cultural identity despite the segregation in

Civil Liberties, Habeas Corpus, and the War on Terror Research Paper - 1

Civil Liberties, Habeas Corpus, and the War on Terror - Research Paper Example The writ of habeas corpus demands that a prisoner be presented by whoever is holding him or her before the judge at the judge’s request. The writ of habeas corpus is an absolute protector of human rights threatened by wrongful detention and incarceration. As such, it was a strategy through which the founders of the nation promoted the separation of powers and maintenance of equilibrium between them. The writ of habeas corpus can be traced back to the English common law that checked on the excesses of the government against human rights. In the United States, the writ of habeas corpus has been questioned by various Presidents from Lincoln to Bush regime portraying elements of abuse of power. This paper explores the writ of habeas corpus in the context of war on terror and also explores if the move by the president is aimed at protecting the citizens or if it points to abuse of power because the president is the commander in chief. The Historical Evolution of Habeas Corpus Engli sh History of Habeas Corpus Habeas corpus has an ancient English history and seems to have predominantly originated from Anglo-Saxon common law (The Rutherford Institute, 2013). According to Shaw (2009), â€Å"Habeas corpus is an ancient remedy whose original purpose was to contest detention by the king† (Shaw, 2009, Para 7). ... One of its curbs on the sovereign’s power reads, in part, ‘No free man shall be seized or imprisoned†¦except by the lawful judgment of his equals or by the law of the land’† (Shaw, 2009, Para 7). The law in question was â€Å"The Great Writ† from which habeas corpus descended. The enforcement of habeas corpus became predominant during the time of Magna Carta and formed an essential component of the unwritten common law, which were expressly accepted. The Act of habeas corpus in the English law was enacted by the Parliament in 1679 (Rudolph, 2013). The English courts were empowered by this historic Act. As a consequence of the Act, the courts could now issue Writs of Habeas Corpus irrespective of whether the courts were in session or not. Despite being riddled with high levels of hypocrisy in 17th century, Habeas Corpus Act established itself as a major empowerment tool for human liberty in countering excessive exercise of power by the state. The writ of habeas corpus was expanded during 19th century to include individuals held by exclusive private processes other than the state (Rudolph, 2013). American Development of Habeas Corpus By the time Revolutionary War was taking place in America, the Writ of Habeas Corpus was already established in all the colonies of Britain and was perceived as a fundamental legal protection of civil liberties of citizens. In Article I, Section 9 of the Constitution of the United States, it is stated that â€Å"The Privilege of the Writ of Habeas Corpus shall not be suspended, unless when in Cases of Rebellion or Invasion the public Safety may require it† (Shaw, 2009, Para 7). Despite the fact that other common-law writs were recognized in the British Empire, only the writ of habeas corpus

Propaganda Assignment Example | Topics and Well Written Essays - 1000 words

Propaganda - Assignment Example Posters have been used as an informative or propaganda means for a very long time. They have been advancing with the advancement in technology. This advancement has been majorly structural and appearance in form of colour and shape but the purpose remains informational conveyance. (b) Introduction: This paper is going to give the full meaning of the term propaganda and its importance in the society. The term propaganda refers to the different means used by media and other informative systems in informing about different emerging issues. These issues might be pertaining to fields such as politics, education, economic development, agricultural field, industrial development, environmental conservation, energy conservation and other lively related fields. The use of propaganda started a long time ago but has been undergoing evolution as technology advances and modernity takes over. In this section, the paper would be giving samples of posters developed with a purpose of informing people about six main fields in human life. This paper would then give a brief explanation as to how these types of posters have undergone structural change as they retain their purpose and theme in human life. Therefore this paper would look at five different posters and the historical context under which each of these posters was created. It would further look at how politics and culture of people has influenced them. In addition to that, the ways in which each poster is set to meet its intended purpose as based on the targeted audience. (c) Different types of posters and the message they convey to the society (a) The poster above is a poster on fighting pollution in the society. It is a hand designed poster as from its look. It is a type of poster that is linked with the 1920s. During this time, the world had undergone less advancement in technological field. When this poster is presented in a new form of the present generation where technology is exclusively used, it would be structura lly improved. This structural improvement would be from a hand drawing into a photo taken picture with at least a digital camera recorder. If not in form of a photo, it would take the form of mobile pictures where human being should be associated in the picture. Nowadays, if a poster on fighting pollution should be produced, then it should show an illustration of the effects of pollution on the environment. Culturally, people who are the main preservers of the environment from pollution should also be included. This is the political and cultural effects that politics would have on the poster above. The main reason is to make clear and sure that the theme of the poster is well conveyed to the society which is the intended audience. (b) The above poster is a poster created in the new generation of 21 century with fine artists showing out their talent. It is a politics related politics and that is a reason why the term â€Å"HOPE† is included to encourage people on choosing the person on the poster during election (Stromquist, 2008). Therefore, despite the fact that the poster was meant to be coloured, the whitish colour was intentionally put in to show peace and purity. In the new generation where most of the youths are unemployed despite their good talent and thus they require employment opportunities. Therefore, the

Opportunities To Cadbury Products In The Olympic City Marketing Essay

Opportunities To Cadbury Products In The Olympic City Marketing Essay Cadbury Plc. is a confectionary giant holding first or second positions in more than twenty of the worlds largest confectionary markets, with an exceptionally good portfolio of toffee, chocolate, energy drinks and other milk products. In 1824 a shop was opened by John Cadbury in Birmingham for the sale of chocolates some other cocoa products, thus begun the quest of Cadbury to conquer the taste buds of millions. In January 2010, Kraft Foods took over Cadbury Plc. Cadbury is the official treat provider of the 2012 London Olympic Paralympic games. This will give exclusive marketing opportunities to Cadbury products in the Olympic city. Cadbury has a very good reputation in the market, they believe in the business culture Doing good is good for business. Currently Cadbury functions in more than sixty countries around the globe with around 35000 suppliers and employee population of around 45000 people. OBJECTIVE OF THE RESEARCH This research report is done to discuss the influence on the decision making in marketing of the Cadbury Plc. by the macro environment for the last one year. SWOT PESTLE analyses on Cadbury Plc. were carried out to solve queries raised during the research. SWOT analysis will help Cadbury Plc. in decisions making processes in their future years. This research work also illustrates marketing strategies experimented by the Cadbury Plc. to ensure their position in the confectionary market. ORGANIZATION BACKGROUND Head office of Cadbury Plc. locates in Middlesex, United Kingdom with organizational network coverage all around the globe. In confectionary industry Cadbury owns most trusted popular brands like Dairy Milk, Eclairs, Halls, Bourn Vita, 5 Star, Perk, etc. Cadbury products are available in over sixty countries in the World. Cadbury has a very strong momentum in its emerging markets such as India, Africa Middle East. In developed markets like UK US, Cadbury performs its robust growth without losing their market monopoly. RESEARCH METHODOLOGY RESEARCH PLAN: Data Collection in investigative approach is performed as the research plan for this report. DATA GATHERING ANALYSIS: Sources of data is classified into Primary and Secondary sources of data. Primary sources are research papers or theories. In this research information are collected from secondary sources such as journals, management magazines, books from college library, websites. SWOT PESTAL analysis were carried out to solve some queries while dealing with the research. PROOF Macro environment has a good command over marketing decisions taken by an organization. In this case we are checking whether the macro environment has a positive impact on the marketing decision making of Cadbury or not and how. Macro environment deals with elements which stay outside the organization so management cannot control them. Macro environment consists of countless factors which can affect an organizations decision making, business strategies, product development altogether performance. Examples of some of these factors are variation in price, demographic factors, strategy of competitors, interest of the customers, economical factors, government orders, demand, supply, technical issues etc. PESTEL ANALYSIS: THE MARKETING OF CADBURY POLITICAL Political conditions of the area where the company market its product can affect the business of that particular organization greatly. Political uncertainty of the locality can disturb the business badly. Sometimes organizations can make use of the political situations to develop their business. Thus the political factors can sometimes harm the organization sometimes favour the organization. In UK the government is much concerned about the health issues of the people. Government spends millions of pound every year on health issues like obesity heart diseases. Chocolate can be a reason for above mentioned health disorders, the government is very strict in the implementation of food safety act. In 2002, Cadbury India Ltd. faced objections from political parties of India after telecasting the advertisement of their new brand, Temptations. Indian print politics accused, Cadbury is making advantage on Kashmir issue. So the company should have good awareness on all political issues which can affect their business to keep their reputation. ECONOMIC Monetary factors are another important feature which can decide the destiny of an organization in a society. Economic instability of the surroundings will question the existence of the organization. Organization may force to compromise on their policies with respect to their economic background and also according to the economic factors in the locality. Economic growth, fluctuating value of money, inflation or deflation can decide an organizations future. The recent global economic crisis affected Cadbury Plc. and their products like other industries. Company was forced to reduce their production as the consumption of confectionaries reduced in a large scale. Multinational companies like Cadbury cannot follow same pricing for same product all around the globe as the economic situations money value are differ with countries. A chocolate sold for  £1 in UK cannot be sold for the respective converted amount in India as people cannot afford the pricing. SOCIAL Peculiarities of the society such as culture, traditions, ethics, moral values, religion can make effect on an organization directly or indirectly. Chocolates are still a luxury material to the poor who work in cocoa plantations in Ghana. Chocolate consumers in poor countries are very less in number as people think consuming an expansive confectionary in a poor society is against their moral values. Veganism prohibits the use of animals for food, clothing, consumption of milk, egg, dairy products etc. Chocolate is a dairy product and thus chocolate is an abandoned food for Veganists. TECHNOLOGICAL Scientific research resulted technological advancement in production techniques with postmodern tools and machines. This helped conventional production methods to have an upgrade according to the demand. Introduction of new effective technologies will increase the product quality as well product quantity this will help the organization to achieve their goals objectives. Latest technology is a must in the field of food beverage producing companies. Cadbury always keep their eyes toward latest technologies which can be used in their organization. Effective advanced packing methods are adopted to keep their products unique among other chocolate products. Cadbury has a skilled technical team to develop advertisements for showing in Television, Internet other visual media. Cadbury also has a very good website with all details regarding their organization, products history. LEGAL Rules or laws by the government come under legal factors. Iimplementation of new business regulations or taxation by the government can make trouble to the organization; in other hand favourable moves from the government such as relaxation of taxes will helpful for the organization. Companies should follow government regulations laws strictly; violation of these rules will lead the company to have legal issues with the government. Other legal issues such as patent laws, quality maintaining health will also affect the wellbeing of an organization. In 2007 Wrigley filed a lawsuit against Cadbury in Australia; accusing Cadbury imitated patent protected hard-coated gum of Wrigley. Health of the citizens is a very important issue before the government. In 2003 a case was filed in Maharastra High court, India against Cadbury India Ltd. after confirming a worm infection in some batches of Dairy Milk. ENVIRONMENTAL Environmental issues natural factors directly affect the business production of an organization. Natural factors are unpredictable uncontrollable by an organization. Natural disasters like earthquake, fire, storm etc. can affect organizations in a very bad manner. Plastic is a non-biodegradable material. Cadbury Plc. use plastic covering to wrap chocolate products. After consumption of chocolates these wrappers are wastes and this pollutes the environment. Now the company is doing research regarding the use of Biodegradable plastic coverings as wrappers. Temperature is an environmental factor which can deform the shape taste of chocolate products. SWOT ANALYSIS ON CADBURYS MARKETING Identifying the Strengths, Weaknesses, Opportunities and Threats is a very important task in every industry. SWOT analysis is an effective strategy which is commonly adopted by organizations in medium large levels. SWOT analysis plays a vital role in the prospective decision making of an organization. Company can work accordingly and come across a good result once they properly recognize the threats and opportunities. Strength of a company is the advantage they currently hold in the market. Identifying the weaknesses will help the company to take necessary steps to troubleshoot those failures. STRENGTH S Cadbury products are well recognized well known for their outstanding quality. Chocolate brands of Cadbury Plc. have a very good reputation in the business world. Maintaining good relationship with the customer is a must for any organization. Due to Cadburys excellent customer association and product innovation, Cadbury has lifelong customers who trust in the tag of Cadbury. Cadbury products are being marketed in over sixty countries, giving them the opportunity of having the largest marketing network in confectionary world. Cadbury is the official treat provider of the 2012 London Olympic Paralympic games. This will give unique privileges in marketing product reorganization as official Olympic brand to Cadbury Plc. products in future business. WEAKNESSES Cadbury products are pricier than local confectionaries. This will adversely affect the Cadbury products in poor economies some emerging markets. Public expectation of Cadbury products is very high; this fact may put the company in pressure. In UK production cost of Cadbury chocolates is higher as their manufacturing is done within the country. Errors in packing manufacturing processes cause microbial infections in chocolate products. Infection of Salmonella bacteria in Chocolate products is an example. Chocolate products are fatty, dietary options in chocolates are still unavailable. OPPORTUNITIES Cadbury currently operates around sixty countries with very good business reputation. Company has the opportunity to widen their business in new markets. Cadbury products have a great brand value customer satisfaction records, this will help the company to survive in critical situations. Cadbury is the leader in confectionary business for the last many decades; this reputation is helpful to expand their product range to food beverage industry other than confectionary business. Cadbury can take over other brands in their developed, emerging new markets. This will help the company to have advantage in business. E.g.: Cadbury took over Green Blacks the premium chocolate brand in May 2005. THREATS Cadbury faces threats from Nestle, their competitor in confectionary business. Cost of production, transportation raw materials are increasing day by day with respect to the economic uncertainty of the markets. Governments change laws / regulations for quality and production of food beverages companies. Implementation of these new laws makes the company to cancel proposed marketing plans. STUDY ON CADBURYS MARKETING OBJECTIVES PESTEL SWOT analyses can benefit Cadbury Plc. in their prospective decision making. SWOT analysis on Cadbury Plc. describes the current status of the company in confectionary market.

Mary Magdalen of Dostoevskys Notes from Underground Essay -- Notes Fr

Not for this I was born and then raised up. Unacquainted was I with such need. I once prayed to God, I was faithful. I once had a soul that knew peace. -from "Fallen," a Russian brothel song (Bernstein, 169) Prostitutes, women who sell their bodies for money, have been frowned upon since antiquity by most members of society. However, from as early as Rahab, the Whore of Jericho in the Old Testament who helped Joshua and his men regain the Promised Land, prostitutes have been portrayed as not only as sinners with the possibility of redemption, but women who lead men to salvation as well. This trend was particularly taken up in nineteenth-century Russian literature: "Elevated into powerful literary symbols by authors like Dostoevsky, Tolstoy..., prostitutes became female archetypes who either disillusioned the men with whom they associated or raised them to a higher plane of being" (11). Dostoevsky uses this idea of a "saintly prostitute" repeatedly in his works. The archetype that Bernstein claims he creates in based on the image of Mary Magdalen from the New Testament, the celebrated reformed prostitute who devotes her life to Christ. Crime and Punishment's Sonya Marmeladova, of whom "No tes from Underground's Liza is a prototype, performs the role of the penitent sinner who leads the way to salvation: the saintly prostitute Mary Magdalen. Despite common belief, Mary Magdalen is never referred to as a reformed prostitute in the four Gospels of the New Testament, though her actual role is just as pertinent to Dostoevsky's writing. In spite of the Gospels' tendencies to conflict with each other, they agree on four aspects of the Magdalen's life. First of all, she is one of Jesus Christ's female followers who is present at ... ...r one's sins and the perpetual chance of salvation. Works Cited Bernstein, Laurie. Sonia's Daughter's: Prostitutes and Their Regulation in Imperial Russia. Berkeley: University of California Press, 1995. Conradi, Peter. Modern Novelists: Fyodor Dostoevsky. New York: St. Martin's Press, 1988. Dostoevsky, Fyodor M. Crime and Punishment. Trans. Jessie Coulson. Ed. George Gibian. New York: W.W. Norton & Company, Inc., 1989. Dostoevsky, Fyodor M. "Notes from Underground." Trans. Andrew R. MacAndrew. New York: Penguin Books, 1961. Haskins, Susan. Mary Magdalen: Myth and Metaphor. London: Harcourt Brace & Company, 1993. Malvern, Marjorie M. Venus in Sackcloth: The Magdalen's Origins and Metamorphoses. Carbondale: Southern Illinois University Press, 1975. Wasiolek, Edward. Dostoevsky: The Major Fiction. Cambridge, MA: The M.I.T. Press, 1964.

A View from the Bridge †Plot Summary Essay

The main character in the story is Eddie Carbone, an Italian American longshoreman, who lives with his wife, Beatrice and his orphaned niece, Catherine. They live in an insular, self-ruled neighborhood known as a polis. As the play begins, Eddie is protective and kind toward Catherine, although his feelings grow into something more than avuncular as the play develops. His attachment to her is brought into perspective by the arrival from Italy of Beatrice’s two cousins, Marco and Rodolpho. They have entered the country illegally, hoping to leave behind hunger and unemployment for a better life in America. Whereas Marco is a physically strong man with a starving family back home, charming Rodolpho is young, good-looking, blonde, and single, and he sings and dances; Catherine instantly falls for him. After three weeks, the pair have been dating, and Eddie sets about pointing out all of Rodolpho’s flaws to Catherine and Beatrice. He persistently complains that Rodolpho is â€Å"not right,† referring to Rodolpho’s effeminate qualities, such as sewing, cooking and singing. He is embarrassed by Rodolpho’s reputation for singing during work. When Catherine decides to marry Rodolpho, Eddie becomes desperate and begs his lawyer, Alfieri (who is also the narrator), to help him. However, he is told that the only way the law is able to help him is if he informs the Immigration Bureau of the presence of the two illegal immigrants. Due to his earlier assertion that â€Å"it’s an honor† to give the men refuge, he refuses to betray them. At home he continues to passively insult Rodolpho, and ends up getting Rodolpho to fight in a boxing match. In retaliation, Marco challenges Eddie to lift a chair from the bottom of its leg, when Eddie fails to do this, Marco picks up the chair with one hand from the bottom of its leg and lifts it above his head. This demonstates Marco’s superior strength, mentally and physically to Eddie. In the second Act, Eddie catches Rodolpho making love to Catherine, he sees Alfieri a second time. Eddie ignores his lawyer’s advice to let events run their course, and calls the Immigration Bureau. This betrayal proves disastrous: he comes back to learn that Catherine and Rodolpho are engaged, and Beatrice informs him two more illegal immigrants have moved into the upstairs apartment. When the Immigration Officers arrive and arrest the four immigrants, Marco spits in Eddie’s face in front of a street full of people. His betrayal of the two men causes Eddie to lose the respect of his neighbors, friends, and his family. Rodolpho is allowed to stay in the country due to his marriage, but Marco faces imminent deportation. Reluctantly, he promises Alfieri not to take revenge on Eddie (as is the Sicilian custom) and is let out on bail. In the final scene of the play, Eddie is shown to be furious with his humiliation and refuses to attend the wedding. He rejects Rodolpho’s offer to reconcile and refuses to get out of the house when he learns Marco is arriving. The play ends with a fight between Eddie and Marco, in a street filled with his friends and family. Eddie brandishes a knife and attacks Marco, who turns the blade onto Eddie, killing him. It is not known whether Marco actually intended to stab Eddie, and his reaction is not described. Eddie dies as the curtain falls, calling out to Beatrice.

Using Teams in Production and Operations Management

Using Teams in Production and Operations Management Introduction Coca Cola Company is a global multinational with operations in many countries. The company is a manufacturer and retailer of various beverages and non-alcoholic drinks. All withstanding, the company is well known for its flagship brand Coca Cola although it has more than 500 brands.Advertising We will write a custom assessment sample on Using Teams in Production and Operations Management specifically for you for only $16.05 $11/page Learn More As far as a wider global presence is concerned, the company has 500 brands in more than 200 countries (Coca Cola, 2011, p. 4). This therefore underlines its desire to conquer more markets around the world because it has been coming up with new products and brands that can suit different market interests. As far as its business is concerned, the company operates a franchise system that has proved to be successful in the markets that it has a presence. In this case, it only produces syrup that is sold to dif ferent bottlers that have exclusive rights throughout the world. When it comes to financials, Coca Cola Company is listed on the New York stock exchange market and is part of other indexes. As of 2010, the company recorded revenues of US$ 35.119 billion (Coca Cola, 2011, p.12). The company’s operating income in the last financial year was US$ 8.449 billion while its net income was recorded at US$ 11.809 billion (Coca Cola, 2011, p. 15). As far as its asset portfolio is concerned, Coca Cola Company is valued at US$ 72.921 billion. Based on the fact that the company operates in many countries around the world, it employs 139,600 people (Coca Cola, 2011, p. 9). To enhance its operations, it has other subsidiaries that have enabled it to diversity thereby serving its customers and market well. When assessed from a market share point of view, Coca Cola Company has a market share of around 50% while its share in the US has increased to almost 42%. This means that the company is sti ll a major player in the global beverage industry. To continue establishing itself as a force to reckon with in the market, it has introduced new products to suit individual markets because of different global diversity issues. The company’s production or operations management Coca Cola Company has embraced the best production and operation management practices and that is why it has continued to be successful as time goes by. It is not a mean task to have operations in more than 200 countries and coordinate them effectively which shows that the company is doing well as far as operations and production management are concerned.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As far as production is concerned, the company operates a franchise system that it has relied on to reach its wide market. This means that the system needs effective management in relation to overa ll brand strategy (Tucker, 2009, p. 23). The company has built a good strategy on concentrate production that it sells to different bottlers for production of beverages. This is not an easy task because the concentrate syrup is supposed to be supplied to more than 200 countries that it has a presence. All this withstanding, the company’s franchise model has come under pressure because of intensifying competition that has been necessitated by health conscious customers who want health oriented drinks. To be successful as far as operations and production management are concerned, the company has occasionally rejuvenated its core product line for long term sustainability. In this case, to expand its operations in new markets, it has relied on key acquisitions mostly in the non-carbonated drinks sector. This has been made with an aim of expanding its presence in the growing market. As a matter of fact, this has been coordinated by a strong and dedicated team for efficiency and su ccess. Business management that is oriented towards operations management is the strategy that the company has used to grow and expand its market in recent years. This means that it has increased its cooperation with key partners’ to streamline its operations. The company prides itself in upholding the quality promise that has enhanced customer loyalty all along from diverse and distinct customers (Coca Cola, 2011, p. 11). All this can be well explained from its concentrate production, bottling and product delivery that is unique in the market. Production management is evaluated through software that minimizes production downtime that can be costly to a global company like Coca Cola. This has therefore enabled the company to serve its market on a global scale without any problem which can be tiresome without such measures.Advertising We will write a custom assessment sample on Using Teams in Production and Operations Management specifically for you for only $16.05 $ 11/page Learn More The company’s approach to pricing has been very good because it has enabled its partners and bottlers to continue being committed to its true business ethics and values. Sustainability has been embraced with a long term objective of ensuring that the company’s production activities are not affected in any way thereby disrupting market activities. In this case, the company is always flexible as far as its business model is concerned which enhances operations management because managers are able to come up with alternatives that will enhance productivity. All this withstanding, Coca Colas production and distribution system has been unique in the market thereby enabling it to realize different opportunities on a global scale. It should be understood that as much as issues might arise as far as the company’s operations and production management is concerned, it has been successful on a wider business scale (Plumb, 2009, p. 31). Coc a Cola’s use of teams in production and operations management Coca Cola’s use of teams in production and operations management has been reinforced by the fact that the company is the world’s largest producer and distributor of Coca Cola products. In this case, strategic management has been well managed by teams to ensure and enhance sustainability. Most of the company’s programs have been adjusted as time goes by to accommodate the changing business environment which has therefore enhanced the use of teams. Coca Cola uses teams effectively to reduce the impact of the changing business environment on the company’s operations management. Because it relies on a franchise system to do business, teams have been well coordinated to ensure that everything is running well and successfully. The use of work teams has mostly been embraced in production activities (Coca Cola, 2011, p. 15). This has been widely used in concentrate production because it is at th e core of the company’s success. In this case, the worldwide management team has ensured that local operations are organized in good and coordinated teams for enhanced production of Coca Cola products in different markets. For enhanced production, teams are embraced and given enough time to execute their ideas so long as they are in tandem with the company’s objectives and expectations in relation to set targets (Plumb, 2009, p. 62).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Proper production and operations management requires good teams for execution of strategies and this is what Coca Cola has capitalized on for success and long term sustainability. Management teams are competitively selected for each country to be in charge of operations thereby serving markets well. In this case, the company’s operations are divided into six operating units that are in charge of different markets (Coca Cola, 2011, p. 27). Most notably, these teams produce an attractive combination that has kept the company going as far as its operations are concerned. The use of teams has been capitalized on for individuals to make final and good decisions that will enhance productivity. Company’s ability to adjust Coca Cola is a global company and this means that it operates in a unique and competitive business environment. The recent global financial crisis posed a lot of challenges to the company based on the fact that it has operations in many countries around the world. The financial crisis affected incomes in a great way thereby compromising the company’s sales margins. In this case the company should be able to communicate effectively with its customers and employees on any changes that will be made to enhance sustainability. The company was not hurt by the global financial crisis in a broad way because it was able to adjust effectively through proper communication. It should be known that the company has the ability to adjust its approach to pricing which gives it an advantage to respond to emerging market needs and trends. This is because it only sells concentrate to its bottlers and not the finished product (Coca Cola, 2011, p. 35). The company’s ability to respond to any financial crisis is enhanced by its corporate social responsibility programs that have endeared it close to its customers. This means that customers have always stood with the company even in hard times. Employees are put at the heart of the companyâ€⠄¢s operations which means that they are always in contact with the top management which promotes communication thereby enhancing its ability to respond to different problems. This is because employees have felt that they are part of the company which implies that any problem will be shared together as a family. The company’s greatest strength is in its ability to respond to emerging market challenges which has been as a result of its experience in diverse and distinct markets (Coca Cola, 2011, p. 17). Creativity and problem solving skills have been instilled in employees to make them good ambassadors of the company’s products in different markets. This means that employees can be able to interact with different customers thereby informing them on the crisis without compromising products and services. Reference List Coca Cola. (2011). Our Company. Web. Tucker, S. (2009). Coca-Cola’s $2.4bn China deal at risk. Hong Kong: Financial Times. Plumb, T. (2009). Coca-Co la to unveil mini cans in D.C. New York: Harper Business.

Three Wars essays

Three Wars essays There were many battles fought to make the United States what it is today. Many men sacrificed their lives, homes, and families to make America what we call our home sweet home. Three very important wars that made an impact of the future of this country were the Revolutionary War, the Civil War, and World War II. The outcomes of all of these wars defined the beliefs of our people and inspired the future directions of our country. The War that started it all was the Revolutionary War, which is also known as the American Revolution and the seven years war. It was the war in which the Americans gained their independence from Britain. Conflicts arose when the STAMP ACT, passed by Parliament roused a violent colonial outcry as an act of taxation with out representation. The TOWNSHED ACTS led to such events as the Boston Massacre, and the Boston Tea Party. The actual fighting started on April19, 1775, and ended in 1781. George Washington, who later became the first president of the United States, led the forces into battle. A tactic used in the battlefield was Guerilla Warfare. This is where men would not fight in the traditional style of standing in a line and waiting for their opponent to do the same and shoot, but to hide and ambush the enemy. The tactic was a great help in the victory of the Americans. In 1783 the Treaty of Paris was signed and officially ended the Revolutionary War. The independence of th e United States was finally clearly declared. Another war that also made a big impact on America was the Civil War. The Civil War was fought between northern and southern states from 1861 to 1865. The northern states were known as the Union and the Southern states were known as the Confederacy. The war grew because of economic and social differences between the North and the South, mostly over the issue of slavery. The fighting began with the attack of the Confederates on Fort Sumpter. Most of the battles took pl ...

Response paper Essay Example | Topics and Well Written Essays - 500 words - 17

Response paper - Essay Example In terms of genderization, feminist theories took a turn from studying female accessibility to technology, to examining the processes that developed technology as well as its female constitution. Presently, the feminist outlook on technology and the digital era is positive unlike its counterparts in 1980s reflecting a marked change in feminist theories of technology. De Lauretis seems to emphasize on the aspect of sexual difference throughout the paper as the concept was a prominent element of feminist writings during the 1960s and 1970s. Sexual difference is the idea that reinforces the differences between male and female, man and woman, as it creates a categorization that is an artifact, not of biology or sociology but of discursive constructs. De Lauretis has pointed several limitations of the term ‘sexual difference’ which includes its restriction on feminist critical thinking and recuperation of radical feminist thought to the bounds of one’s master’s wall (2). Then the author articulates the concept of gender as relating to technology as represented in various forms. McGraw’s paper on essentially â€Å"feminine† technologies explains rather novel concept of the term from a feminist perspective (13). Here, McGraw explains how certain female possessions such as bras, closets, collars, and bathrooms are â€Å"feminist† technologies because of their utility to women. While the word technology may engender necessarily male artifacts, McGraw explains how, a recognition of such things used predominantly by women will help us understand the technologies that were used previously. This will help us to expand our thinking of technology as not necessarily a piece of gadget that is electronic or digital but that which is of use to a particular section of the target users. In turn, this realization will help individuals to understand technology as not only comprising of male-oriented objects but merely anything that has been of

Analyzing a visual Argument Essay Example | Topics and Well Written Essays - 750 words

Analyzing a visual Argument - Essay Example ting units together with a refashioned bumper and front grille so as to adopt a similar rounder, smoother style, just like the one tailored for the Range Rover model of 2010. Discovery 4 also has got body-colored bumpers and wheel arches just like Discovery 3.Generally there are optional lamps that can run during the day even as LED lights are prominently featured in both rear and front lamp units. The interior of LR4 is also redesigned, in line with other new styles that have been introduced elsewhere in other LR ranges for 2010.Thus; there is an update of the instrument cluster having a redesigned analogue tachometer as well as speedometer gauges for enhanced clarity. Consequently, the fuel /analogue temperature gauges of the preceding model have as well as the information electronic display been substituted by a singular TFT screen able to display information in a variety of formats and modes. In addition, the interior has further been enhanced by a redesigned centre console that comprises of simplified and redesigned controls and switches. The LR4 has also got a new kind of seat design as well as a broader range of obtainable interior materials-even those that previously were a preserve of models of Range Rover. The main objective of redesigning the interior was so as to lift the car upmarket; having higher-specification models whose main target is the executive and luxury markets. Most of the changes made to this vehicle are mechanical. The land Rover Discovery4 has got 2 engines from Jaguar LR’s ‘Gen III’ range. This new version, therefore is characterised by 2 similar advanced turbochargers .This system offers superior output than the previous engine as well as reduces carbon dioxide emissions by about 10%.An enhanced version of the ZF 6 speed sequential/automatic gearbox is now fixed. It comprises of taller gearing so as to capitalize on new engine’s superior torque output as well as an up to date lock-up system to additionally reduce consumption